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10 Growth Opportunities for Media and Entertainment Industry During the COVID-19 Crisis

Updated: Mar 4


By: Dr. Mohamed Abdulzhaer Academic and Artificial Intelligence Journalism Pioneer




Media has played a major role over the last entire year in raising awareness of the pandemic, by reporting news, features and updates on 24/7. Meanwhile, the media and entertainment industry has reaped 10 growth opportunities during the COVID-19 crisis, which will shape the future of many new media technologies over the next five years.

Artificial Intelligence Journalism for Research and Forecasting (AIJRF), the global leading organization in researching, forecasting, and shaping the future of Artificial Intelligence and Human has issued a new report defining 10 growth opportunities for the media and entertainment industry during the COVID-19 crisis.

The 10 growth opportunities will contribute significantly to the growth of Artificial Intelligence Journalism, and uses of the Fourth Industrial Revolution technologies in the media and entertainment industry.

Artificial Intelligence Journalism for Research and Forecasting has identified the 10 growth opportunities as the following:





1- Significant Growth in VoD Market

The COVID-19 crisis has increased demand for VOD services around the world.


2- Growing Use and Reliance on New Technologies in Artificial Intelligence Journalism

The Covid-19 crisis has helped in increasing opportunities for the growth of artificial intelligence technologies and their use in many fields to limit the spread of the pandemic. Especially in the media, where the reliance on many technologies of the Fourth Industrial Revolution to publish and broadcast their right content, or counter false content using artificial intelligence technologies.


3- A Breakthrough in Media Techniques to Identify Fake Content

During the spread of the Covid-19 pandemic, the world has faced a torrent of news and fake content through the internet and social media, even using the name of the pandemic was used in thousands of fraud and cybercrime. This increase is necessary to create new tools in the media to check Covid-19 misinformation and the fake content.


4- Video Games Became One of the Largest Winners of the Pandemic

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As a result of Covid-19 pandemic, the world has faced restrictions on travel, activity and public gatherings imposed in most countries, where many people have been forced to stay at home, in some cases completely negating the social life of a consumer. For many of them, gaming has become a substitute for social interaction, as people crave competition and cooperation and use virtual worlds to meet these needs.


5- Enhancing the Role of the Media Based on Social responsibility, Education and Raising Awareness

The current crisis has given a great opportunity to the media to play a significant role to educate people and play its responsibility role to protect people from the pandemic and misinformation.

World Economic Forum’s report ” Building Back Better Media, Entertainment and Culture Industry”:


6- Accelerating of Media Digital Transformation and Growth of Artificial Intelligence Journalism

Not all media companies had made the transition to digital before the COVID-19 crisis.

7- UP to 90% of Media and Publishing Companies Working and Hiring Remotely

After the escalation of the Covid-19 crisis, companies and governments had moved fast to innovate new ways to work remotely, and now, we can see more than the half of the global workforce, and students are working and studying remotely and as the pandemic continues to threaten health, we are looking at a prolonged period of hybrid working – from home and office in different proportions.


8- Improving Journalists’ skills in Using New Technologies and to Communicate with the Public Remotely

Media has succeeded in creating new tools and solutions, either through artificial intelligence technologies or upgrading old tools, which were considered as new tools to some of journalists and media workers, and it was required to gain new skills to communicate with the target audience and create new content adapting to new media channels of the Covid-19 crisis.


9- Growth in Media and Entertainment Workforce Number During Covid-19 Crisis

As lockdowns continue worldwide, to curtail the spread of COVID-19, media has to create varied content and news every single minute to keep its target audience.

Global Web Index found that over 80% of consumers in the U.S. and UK say they consume more content since the outbreak, with broadcast TV and online videos (YouTube, TikTok) being the primary mediums across all generations and genders. Unsurprisingly, 68% of consumers are seeking out pandemic updates online over any other activity.


10- Social Media Becomes a Primary Source of Information Compared to the Traditional Media

The outbreak is bringing back the “social” aspects of social media. The pandemic has made social media the protagonist of this era. Reportedly, WhatsApp and Facebook are the top social platforms to connect with friends and family during this time. 69% of consumers in US are using Facebook and 66% say they’re using Facebook messenger. WhatsApp continues to take the top spot in the UK across generations, gender, and income – rising to 77% among millennials and those in the highest income bracket, according to GlobalWebIndex’s report .

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